Targeting the nation’s 100 million apartment dwellers

The rental demographics are changing 
The children of baby boomers are now driving the rental market. They make up a third of the population and are a significant segment of the renter population. This is a group of younger adults that grew up on the Internet, not television. They are wired, multi-cultural, and hold more traditional values than many of their parents. The largest generation of young people since the ’60s is beginning to come of age.

• 25-35 age demographic
• Disposable mean income = $40,407
• 79% search local maps, businesses when moving
• Credit-approved

Capture the renters when they move - a Critical Trigger Event: 

• On average, 40% of renters move each year.
• New renters spend an average of $4,500 during the first 90 days after deciding to move.
• Past purchase behavior does not predict the decisions of the new mover.
• A residential move signals change and an opportunity to change behavior and capture market share.

Reaching this coveted apartment renter demographic has always been extremely difficult. Property Centric has changed the game and provides direct access to renters on a national platform. Get your share of these renters and get new customers for life.