ATTRACT RESIDENTS

Today, it’s all about the user experience. In today’s multi-channel and lifestyle-focused world, how do you distinguish your property without extinguishing your profits? What unique benefits do your residents receive for investing in your brand? Their virtual - or online - interaction with your brand is vital to attracting new residents.

Getting Found Online
Did you know that the Internet is now the number one used resource for finding a new home? Over 77% of users search for information online – up from just 2% in 1995.

To get found by these ready-to-buy prospects, you need to have a significant web presence. Your website is one piece of the puzzle, but stellar search engine optimization is essential. The well-known apartment and home sites are good outlets, but your site needs to be easily found as well – in the major search engines where people most often begin their search. Investing in your site’s own natural search engine rankings is essential.

Consider that in a few short months, Property Centric’s local search engine and directory helped catapult Mark-Taylor to the #1 spot in Google for their most relevant keywords: “luxury apartments phoenix.” And they’ve stayed there for months.

Attracting new residents through better search engine rankings is a key benefit of our product.

A Virtual Search Tour of the Neighborhood
Using the local search engine, your sales team can “walk” prospects through a virtual tour of the neighborhood during the sales process. As prospects name their immediate needs – like a bank, gym, dry cleaner, accountants or their favorite grocery chain– your team can virtually demonstrate just how easy it is to establish a new lifestyle, right from your website. Introduce them to the best-kept “secrets” of the community and give them a sense of home, before they even put key to lock.

Don’t think that search can make that much of a difference in the sales process? Here’s what a leasing agent from our client, Mark-Taylor Residential had to say about the search engine’s role in closing a new lead over the phone:

“As for Stephanie, because of our website, she canceled her plane ticket and rented over the phone. She was able to fill out her application and then fax everything over to us.

“Stephanie also had no clue what was around in Chandler, so I directed her to our search engine as well. She was able to view the surrounding businesses and answer all of her Chandler questions. To me it's not closing over the phone, it's closing over the website…”

Your local search engine will be an amenity that will keep giving long after the new apartment or home smell has worn off.

Marketing Integration Multiples the Exposure
The potential to win more residents multiplies when you integrate your offline and online marketing. Draw prospects into your site by implementing keywords in your ad copy. It’s a simple edit that can yield big rewards for your resident base and your brand. You’ll stand out from the competition with the online resource that answers life’s everyday needs.

Utilize our marketing consulting to expertly craft campaigns that will deliver better return-on-investment and tell a story about your brand.

Local Search Product:  Attract | Retain | Lead | Profit
Marketing Services:  SEO | Email Marketing | Consulting