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“She [Prima Walker] knows that amenities
play a large part in garnering initial interest in a community. ‘People
start imagining their lifestyle using those amenities,’ she explains. ‘They
start to visualize…how easy life will be…’ ” – Multifamilypro
article
To be valuable, amenities need to be relevant. A custom search
engine is a customer-centric, always-on amenity that helps you
continue to lead the way in visibility, innovation, ancillary
revenue and customer service:
• Help prospects find
your website through higher natural search listings in major search engines
• Capitalize on the power
of word of mouth. As existing residents, homeowners and tenants
find value in a life-enhancing amenity, they will market
for you
• Entices new residents - the
search engine resource and monthly prize giveaways associated
with the engine intrigue prospects and reinforces your leadership
position
• Boosts trust in management,
brand, amenities
• Gives residents access
to property information, community resources, management
issues and local amenities, 24/7
• Acquire more revenue
through paid placement advertising in your search engine – trusted
local businesses gain an unobtrusive yet effective marketing
outlet to reach your residents.
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NEWS |

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Content-specific
sites such as local search engines are the new destination
for Internet users and advertisers – they produce
more relevant results for the users and better ROI
by delivering the right kind of customer to the
advertiser. - “The end of the
[Google-type] search,” Jack Kapica, Globe
Technology, May 31, 2005
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WANT TO LEARN
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