| | | Follow Property Centric's social media activites, news releases and media coverage here. For a background on our company, please download our corporate overview. To get the latest tech and Internet news, please visit our search industry page.
Join the discussion on new and emerging trends within the multifamily industry, in particular the emergence of Web 2.0 concepts such as social networking and its effects on our industry. Web 2.0 is not a new version of the Web, but rather, as the realization of the Web's potential, it's second coming so to speak. Your residents, and the prospects you are targeting, are a lot different than they were in the past. How are you adapting to this change?
Members of LinkedIn can engage in conversation about social networking in this forum. Similar to our FaceBook forum but slightly different topics and contributors.
Vortaloptics Inc., a software developer and Property Centric's technical partner, has obtained a patent for its vertical search software. Users can instantly edit multiple attributes of their search results, as well as add in data from advertisers, affiliates, sponsors and partners, thereby giving visitors a better user experience.
John Mitchell has joined Property Centric, a company providing custom-built, local search engines for multi-family property management websites. Kamson Corporation has deployed Property Centric's local search engine technology at the web sites of 14 of its apartment communities located throughout southern New Jersey, greater Philadelphia and Bucks County, PA. Specifically, as part of a firm-wide initiative to more aggressively leverage the web as a leasing and ancillary revenue tool, Kamson is the first multifamily owner/property manager in the eastern U.S. to introduce a local search engine on its community web sites that allows tenants and other area residents to perform searches for local goods and services that fall into as many as 120 of the most popular search categories.
Designed for apartment, condominium and community association web sites, portals and their residents, Property Centric's local search engine generates more relevant search results for web site visitors - both current and prospective residents - as well as local businesses. This allows managment firms to further build their brands, acquire and retain more residents, and generate ancillary revenue.
Rob Remus, president of Property Centric, will serve as a panelist for the discussion, "Essential Tools and Technology: How to Provide Value and Improve Your Bottom Line" at the NAA Conference and Exposition.
Property Centric adds ancillary revenue partner, Ancillary Services Management, LLC to increase bottom line opportunities for its property management clients.
Multi-Housing News
On-Line Expert Highlights Revenue Potential for Resident Portals, Identifies Web Site Pitfalls
While a community Web site is an important amenity and tool for residents, it can also generate additional revenue, according to on-line pioneer Rob Remus, president of Property Centric, a 1 ½-year-old company based in Erdenheim, Pa., just outside Philadelphia. However, to be as effective as possible, designers of community Web site have to avoid several common pitfalls.
Multifamilypro Blog
Bringing the Web Into Focus
Making your website a truly valuable resource for your residents and prospects has been a hot topic for years. But the bar has been raised. Local search technology brings the web into focus by providing the most useful information, not about the whole wide world, but just the part of it where residents live their real, day-to-day lives. And because it inherently adds tons of content to your website, it also can help your natural search rankings in the major search engines. Enter Property Centric... The Apartment Report, Crittenden Research
Portal Pocket Money Bagged
Increasingly more apartment owners and managers are depending on community Web sites and portals as a source of ancillary revenue. Companies like The Lynd Co., Mark-Taylor Residential Inc., Colonial Properties Trust and Gables Residential are utilizing Internet and e-commerce solutions to save costs and generate revenue in the range of 10% to 280%, not to mention realization of economies of scale. The Lynd Co. looks to take advantage of local search engines and will increase its Web presence for residents. COO A. David Lynd researched the idea one year ago and expects to roll out the company’s Web portal this year in all its Texas communities — its highest concentration of properties. Lynd enlists Property Centric for the job. Multifamily Pro
Beyond Telecom & Laundry: Quick Tip
The article's Quick Tip introduces Property Centric's custom localized search engines as a virtual concierge, search entine optimization and ancillary revenue tool.
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