PROFITING FROM SEARCH

The global local search market (which includes Internet Yellow Pages, local search and wireless) is expected to grow from $3.4 billion (in 2005) to $13 billion by 2010.  You can claim a portion of this burgeoning market with your very own local search engine.

A Win-Win Resource for Your Company, Your Residents & Local Businesses
Your resident base is actually a very valuable commodity and a sought after demographic by advertisers.

Apartment dwellers, condo and home owners are all significant target audiences that businesses want to get their products and services in front of. For instance, people who have recently relocated spend more money during the three months surrounding their move than non-movers spend in five years!  Advertisers want to market to your residents – they just need a viable outlet to do so.  

For property management companies ready to multiply the financial benefit of their resident base, this opportunity will be “just what you’ve been looking for.”

Profiting from the Search Marketing Trend
Search marketing is favored by marketers as the most effective form of advertising available today. The latest behavior studies are finding that while consumers search online for products available locally, up to 92% of actual purchases take place offline – in the actual retail locations. Local businesses obviously stand to benefit considerably from this trend.

But will local businesses want to advertise in your engine? We know they will. Statistics and case study performance verify that local businesses are looking for more effective, trackable, and flexible methods of advertising. 

Paid Search and Contextual Banner Ads
Our search technology has paid placement search listing and contextual banner ad capabilities built in. If you decide to allow businesses to advertise in the search and banner ads, you can choose how many search listings you want to sell.  The results will still be highly relevant because you’ll only sell to reputable local businesses or national companies with a local presence. 

More than just a revenue source, your paid listings will help connect businesses with your residents. Paid listings appear in a higher position than unpaid, informational listings.

Pre-Designed Sales Process Templates
Concerned about where the leads will come from? One of the most effective sales tactics is to use your search engine administrative system to learn which websites are receiving the most clicks from visitors. Those are the first businesses you should contact.

Many property management companies have existing partnerships with local telecom, banks and media. Using the power of your search engine’s captive audience, you can leverage your partnerships through paid sponsorships.

Or, follow Mark-Taylor’s lead and turn solicitors into advertisers with referral fax forms in each leasing office. Every solicitation by local businesses is now turned into a warm lead.

And with a pre-designed sales process template system, all you have to do is start selling. We’ve taken care of the development for you. Schedule a demo to see just how much collateral has been developed in template form in order to make profiting from paid search as easy as possible.

Or…We can handle the sales for you
Love the idea of search ancillary revenue but don’t have the internal staff to support a separate sales effort? Let Property Centric become your outsourced search advertising sales team. We can work independently from your team or if preferred, in conjunction with your corporate events, leasing office staff and marketing promotions to acquire and close leads.

Contact us today to learn more about profiting from search.

Local Search Product:  Attract | Retain | Lead | Profit
Marketing Services:  SEO | Email Marketing | Consulting