RETAIN RESIDENTS

Not many residents interact with your company on a daily basis. Sure they live on your land, and refer to your brand as home, but when months go by and there’s no need for interaction, meaningfully reinforcing your customer-centric philosophy can be challenging. How can your company deliver the best resident experience year after year?

Their Trusted Resource for Making Life a Little Easier
By providing a search engine that is always on and always relevant, you show your customers that you put them first. A better local search resource can make their lives a little easier when they’re looking for places to spend time and money locally.

There isn’t a concierge or leasing office that can be “on” 24/7/365. But with a search engine, you never have to worry that your resident’s questions aren’t being answered. From property operations information to the best sushi in town, your local community search engine will become their trusted resource for making life easier, better.

A Winning Combination
Your local search engine provides the launching point for other retention-related promotions, such as a monthly giveaway contest. Local businesses provide gift certificates and free products/services in exchange for being listed on your website and in the search engine. And every month, new residents get chosen to win great prizes supplied by local businesses. Plus, you can build your opt-in email database via the contest sign-up form.

As one of our client's residents expressed, the local search engine and its associated benefits help retain residents by reinforcing the customer-centric nature of your company:

"Thank you so much for drawing me as a winner. This is really wonderful and pretty exciting...This is all so nice and just another reason why I am enjoying my stay with [a Mark-Taylor property] so much."

Everyone wins - your company, local businesses and your residents!

Meaningful Answers from Your Search Engine
Whatever your residents need from the local area, whether its a great new restaurant, the store hours for their favorite dry cleaner, a relaxing spa experience, their neighborhood pharmacy phone number, a blockbuster entertainment complex or a live performance venue, you can help make those connections and exceed their expectations once again.

When your residents begin finding the things they want and need at your site, you will be helping them create memorable experiences. It will be one more reason that they’ll want to keep calling your brand “home.”

Local Search Product:  Attract | Retain | Lead | Profit
Marketing Services:  SEO | Email Marketing | Consulting