SEARCH ENGINE OPTIMIZATION

There are two ways to design a site: 1) for good looks or, 2) for good looks and for search engine optimization (SEO). Although good-looking websites might get your prospect’s attention, they’re not always good at pulling more prospects into your site from major search engines.

More Content = Better SEO
An inherent side benefit of our local search engines is that they often improve your website’s ranking in the major search engines.  

The content that makes up your search results will also find its way into major search engines, giving you better search engine rankings for keywords that relate to your business (i.e. apartments, homes, condos) and also for keywords that don’t relate to your core business – but can be found in your search engine!  You’ll draw in traffic that may never have seen your ads or thought about your brand – all because you have better local search results.

Whether they’re searching for a new place to live or they’re looking for a local business, better natural search listings means that your site is easier to locate! And, you don’t have to spend thousands for paid listings because you rank so highly in the natural (unpaid) listings.

Although these new visitors might not be in the market for a new home, apartment or condo at the time, there just might come a time when they will be actively seeking your product. This passive, loyalty-building strategy can boost future resident acquisitions and referrals.

Helping your Brand Be Found Online
But don’t just take our word for it. Here is what Prima Walker, Director of PR & Marketing has to say about her website’s search rankings:

“Repeat visits are on the rise and our natural search rankings have improved drastically. In fact, without any other search engine marketing efforts, the Property Centric search engine has helped Mark-Taylor.com appear on page one or two of natural search listings at Google for “apartments phoenix,” “phoenix apartments” and “phoenix luxury apartments.”   Prior to installment of the search engine and its subsequent regular usage by thousands of Phoenix valley residents, Mark-Taylor.com was usually on page 10 of Google’s natural listings. The Mark-Taylor brand is becoming more widely known in Phoenix and among the Internet community.”

Schedule a SEO Tune-Up
Keep in mind that while the search engine is going to create robust content and thus better search engine optimization, the rest of your site could probably benefit from a search engine optimization check-up. Our partners offer best practices search engine optimization techniques that will help turn your website into a 24/7 marketing tool, capturing direct interest in your property management company and in your local business search results.

Local Search Product:  Attract | Retain | Lead | Profit
Marketing Services:  SEO | Email Marketing | Consulting